Tag Archives: Inbound marketing

The One Bounty to rule them all

One Bounty To Rule Them All

Markethive’s flagship Coin Bounty is our “Infinity Bounty” (social registration and social following) with at least 9 of your social accounts following 12 of our social accounts. This Bounty affects all of our future bounties. Here is how it will work:

Step One: Make sure you have setup the following social networks for yourself. You can set up even more if you like but that is not required for this Bounty just the 12 listed here.

Step Two: Go to your Markethive Social Network control panel found in Markethive settings and register your social accounts there.


Step Three: Navigate to our social networks and follow us on the following: Twitter | Telegram | Reddit | Instagram | Youtube | LinkedIn | Pinterest | Facebook | Tumblr | Medium | Diigo | VKontakte

Step Four: The Infinity Bounty logo will now appear on your Profile page and the icon at the top above the nav bar in the Markethive dashboard signifying being currently active and qualified for this infinity bounty campaign. The ICON in your navbar tray will appear red when active and grey out when needing attention.

Summary: The “Infinity Bounty” program is designed to enhance most of our future and current Bounty, Faucet and Airdrop programs. IE: when you are fully qualified with the “Infinity Bounty” program, your faucet (micro payment) earnings increase by 10%. You will receive matching airdrop bonuses when your Associates upgrade to Entrepreneur. You will receive your first month in Entrepreneur program for free.  You will receive greater benefits from our other Bounty programs too.

Join our Infinity Bounty Group to stay up on the current direction we are going.
https://markethive.com/group/infinity.bounty

Thomas Prendergast
CEO

 

 

Thomas Prendergast

What is proximity marketing? How does it work?

What is proximity marketing? How does it work?

Proximity marketing refers to communicating with customers at the right place, the right time and with highly relevant and personalised messages, on their smartphones – be it greeting at the entry points, special offers in the store aisles, or getting feedback on a new product.

Legacy advertisements on television, billboards, radio and pamphlets could be appealing, but they lack the impulsive drive to avail an offer, or try a new product. However, digital technology, such as beacons have bridged this gap between offline and online.

For decades, traditional shopkeepers and business owners have been communicating with their customers at significant moments, but proximity marketing as a term got introduced to marketers in 2008. This led to brands and businesses sending location-triggered text messages to cell phones that were in proximity to a Bluetooth network and had "discoverable" Bluetooth mode switched on.

To understand how proximity marketing works, let us consider an example of a retail store.

  1. Beacons are deployed at the storefront or in aisles with ongoing offers.
  2. These BLE beacons transmit signals in its range. BLE signals are a combination of numbers and characters.
  3. The signals are detected by any Bluetooth-enabled smartphone, in the transmitting range.
  4. The smartphone then sends the ID number attached to the signal to the cloud server.
  5. The server checks the action assigned to that ID number and responds accordingly. It could be a notification about a discount, or a product launch, a feedback form or just a greeting!
  6. These notifications will then drive customers to a relevant form, a webpage or a markdown card (a Beaconstac card creative which works as a substitute for a website).

Location-based marketing vs proximity marketing

Businesses, especially retail and real estate, have been focussing immensely on location for the last decade. This is because reaching out to customers without being sure of the location is just digital marketing, which is not very effective for local businesses. However, marketers and business owners now realize that the targeting needs to be more specific than just GPS and geofencing. This is where proximity marketing steps in. Let’s understand in detail about their differences and when each one of them is useful.

Location-based marketing

Location-based marketing in simple terms means communicating with potential customers within a range. Let’s say, a coffee shop runs a campaign to introduce a new almond flavoured Cappuccino on their menu. Setting a location based marketing campaign would mean that all potential customers in the range of, let’s say 1 kilometer, are notified about the new coffee. This might also include reaching out to a user in the nearby ice-cream store.

This is done by calculating the latitude and longitude of the smartphone using GPS or cell tower triangulation method. It is hence defined as the kind of marketing that uses mobile to target customers in a particular geographical area.

Geofence is a virtual boundary which can range from over 50,000 meters to anything else. Ideally, for interactions above 80-100 meters, business owners must consider geofencing.

Proximity marketing

Proximity marketing however, is a more granular form of location marketing. For the same example discussed above, the coffee shop owner could decide to have a more targeted approach and reach out to customers passing his coffee shop, lets say in the range of 300 meters. This approach is more personalized and contextually relevant.

Proximity marketing is about reaching out to customers based on the accurate position and not a virtual geofence. This makes the communication more contextual and personalised.

Proximity marketing is recommended for highly targeted zones – within 100m of distance. Proximity marketing use-cases involve interaction with customers about a particular product, brand on a shelf, or any other similar application.

Proximity marketing solutions

Business owners and marketers have been using proximity solutions that do not involve technology, for decades – physical signage and banners. But in last few years, technologies have become much more affordable, and therefore, a lot of businesses have integrated them into their marketing strategies. Advanced technologies that make proximity marketing happen are – Bluetooth beacons, NFC, RFID and WiFi.

1. Proximity marketing using Bluetooth beacons

Bluetooth beacons are currently the leading proximity marketing technology. According to Proximity Directory Report Q4 2017, 86% of the proximity sensors deployed across the world are beacons. According to the same report, 7 18,763,000 proximity sensors were deployed by Q4 2017. Beacons are low energy transmitters, equipped with Bluetooth low energy, used to deliver contextually relevant notification on nearby smartphones.

There are two beacon standards :-

iBeacon: Apple first launched beacon standard in 2013. That is when physical and digital started merging. A lot of retailers like Macy's, Walmart and Starwood hotels stepped up to the plate to implement iBeacon in their store outlets. iBeacon allows apps on smartphones to receive BLE signals from the beacon.

Eddystone: Google introduced the Eddystone protocol in 2015. It is an open URL protocol specification that defines Bluetooth low energy (BLE) message format for proximity beacon messages. It has since become hugely popular among businesses and has only continued to grow. Eddystone protocol restricted the popularity of iBeacons in no time. Now, smartphones can receive Eddystone signals with or without apps.

Beaconstac beacons support both Eddystone and iBeacon.

UPDATE: On October 25, 2018 Android announced that Nearby will no longer be supported on Android smartphones after December 6, 2018. 

2. Proximity marketing with NFC based systems

NFC was designed to enable highly secure payments and applications. NFC enabled customers to pay just by tapping smartphones against NFC-enabled devices. This technology did not fly off really well, even though it appeared promising in the beginning.This failure could be due to the following reasons –

  • Customers need an app to use NFC tags to receive messages.
  • NFC is a passive form of proximity marketing – which means NFC ads require customers to initiate the engagement. Unlike beacons, NFC systems cannot broadcast notifications.
  • It has a concise transmission range of 20 centimetres.

3. Proximity marketing with Wi-Fi-based systems

Wi-Fi has not traditionally been a proximity solution. However, with the widespread of public Wi-Fi, marketers are now leveraging Wi-Fi to send notifications. The Wi-Fi hosting website can send location-specific content to the consumer’s browser.

However, Wi-Fi requires users to consent to a connection each time they enter the business location. And, Wi-Fi-based systems are not very accurate when it comes to proximity marketing.

4. Proximity marketing with RFID based systems

RFID tags are used to track store product movement and inventory. RFID introduced in 2003, was considered a revolution. It quickly went from the little-known technology to the next big thing. However, this rapid growth was ephemeral. Here’s why RFID has limited adoption :-

  • The biggest hurdle in RFID adoption is that deploying RFID system requires many different components – necessary hardware such as tags, readers, reader control and apps. Retailers have to invest a substantial amount upfront on the infrastructure front, on both sender and receiver side.
  • Unlike most other proximity solutions, RFID does not come with inherent compatibility with mobile. It requires hardware to process signals at specific frequencies.
  • Information passed by RFID cannot be personalised based on location, frequency, time of the day etc. It is constant and is embedded in the tag.

Why is Bluetooth beacon better than competing technologies?

Proximity with beacons yield results way superior to legacy channels and other competing technologies.

1. 10 billion smartphones in 2018 are Bluetooth-enabled

Beacons broadcast notifications to Bluetooth enabled smartphones. In 2018, nearly 4 billion devices will ship with Bluetooth technology. The percentage of people having their Bluetooth switched on, varies from country to country.

Based on our research and statistics over the internet, approximately 50% of the users in Canada and US have their Bluetooth switched on. Russia has 25%, whereas the UK has 33% of the users with Bluetooth switched on all the time.

2. You do not need your own app to run beacon campaigns

With beacon technology, businesses may or may not leverage the experience of their brand app to communicate with their consumers. Using the Eddystone protocol, sending notifications using NearBee is a breeze.

NearBee has been designed to be better and far superior to Google Nearby. Unlike Google Nearby, it has the ability to send non-silent, rich notifications, non-duplicate and visually appealing notifications straight to the lock screen of Android users. NearBee will also have the ability to morph into a business’s unique branding once a customer enters the store. Customers will also be allowed to ‘follow’ businesses and receive controlled timely updates that can be sent even when they are no longer in the range of the beacon.

3. The click-through rate is far superior to competitor technologies

The click-through rate of a beacon campaign varies based on multiple parameters :

  • Usage of a brand or third party app
  • Deployment location and strategy
  • Nature of business
  • Schedule of the campaign (Days and time)
  • Notification copy etc

However, when done well, beacon campaigns have yielded a click-through rate (CTR) of 55% – 60%. However, this is not typical for all businesses. On an average, most small businesses see a CTR of 2% – 4%. With higher targeting and personalisation, the results get better.

A CTR of 2% is incredible for offline businesses given the results attained by other advertising channels. CTR of an average beacon campaign is 25 times that of a social media campaign.

 

4. Beacons have an excellent ROI

The three factors which contribute to the brilliant ROI of beacons are – low cost, long battery life and minimal efforts.

  1. These tiny devices cost less than $20
  2. Most beacons have an average battery life of 2 years. However, it varies based on the type beacon in use and its transmitting range
  3. Beacons work out-of-the-box! This means business owners do not need an engineer onboard to start broadcasting beacon campaigns. It’s easy to use and seamless to configure

According to Unacast’s Proximity.Directory Q1 2017 Report, retailers can improve their position and increase the operating profit by nearly 9% with an ROI of 175%. This ROI figure shoots to 365% for small and medium businesses.

How to set up a proximity marketing campaign using beacons?

1. Choose the right beacon form factor for your business

Beaconstac supports various beacon hardware options which are found to be best in field tests. The hardware lineup consists of all-purpose indoor beacons, robust long range beacons, pocket beacons and keychain beacons.

RELATED: https://blog.beaconstac.com/2018/02/proximity-marketing-with-pocket-beacons-for-retail-real-estate-and-on-the-move-applications/

The lineup includes beacons in various form factors to suit multiple business needs and applications. Learn more about the options we support on the Beaconstac hardware data-sheet.

2. Plan the beacon deployment strategy

Beacon deployment strategy depends on what the business wants to achieve. However, there are few tips for beacon deployment which work across industries.

  • Place beacons above the crowd level (approximately about 4 ft to 7 ft above the ground) for maximum reach. Installing beacons on ceilings also work well.
  • Place beacons in areas where people move slowly, or have a higher wait time, for, eg, traffic intersections, offices, waiting areas, etc.
  • Try to create a line of sight between a beacon and users’ phones. For best results, place beacons vertically, with the Beaconstac logo on top.

3. Create a markdown card/form (Or, an https website)

Beacon notifications can direct to a custom URL (any website), a form, or a markdown card. Markdown cards are creatives used instead of websites. Beaconstac provides markdown templates which can be easily modified to suit various campaigns. [Download inspirational markdown cards across verticals]

4. Assign it to a beacon

Assign the markdown card or form to the transmitting beacon. Watch the video to learn how to do it.

5. Create a notification

Beaconstac allows the notification creation in multiple languages. This helps marketers target customers in their preferred language. [Read more about dynamic notifications]

How are business using proximity marketing?

Beacon technology has changed the way brands interact with customers. Although advertisement remains the primary benefit of proximity marketing, marketers leverage it for a lot of other use cases.

1. Advertisement

Gone are days when brands were courting customers only by sending out advertisements on television, radio and magazines. In the last few years, advertisements have made a significant shift to a more targetable and data-driven option – beacons. Legacy ads cannot be micro sliced via location or demographics. This is why marketers are now relying on proximity marketing solutions to find, engage and most importantly, bring back customers.

2. Personalisation to enhance engagement

Brick and mortar stores can achieve the level of personalisation that e-commerce sites like Amazon and Walmart offer. With beacons in stores, marketers can achieve the following :-

  1. Send recommendations related to their purchase history.
  2. Upsell products.
  3. Send recommendations based on shopping habits.

Personalization leads to positive experiences that, in turn, leads to more engagement, loyalty and sales. According to research by Marketing Insider Group, 78% of consumers say relevant content increases their purchase intent.

3. Loyalty programs

Customer loyalty programs are all about keeping current customers engaged and happy. These programs enable customers to automatically check in, get credit for their purchases and earn loyalty rewards. Big brands and local merchants are now using beacons to provide mobile loyalty among customers. Interesting use cases of beacon-based loyalty programs are :-

  1. Send customized notifications on offers to patrons when they are closeby.
  2. Deliver time-sensitive geo-targeted offers with greater precision.
  3. Reward loyal customers for spending time with you.

4. Amassing offline data

Businesses today, rely heavily on sophisticated data gathering mechanism. This is because data-driven campaigns help in better understanding of shopping behaviour. Many successful retail brands like Macy’s, Walmart, Kenneth Cole are using beacons to gather extensive data for future campaigns.

With beacons, retailers can,

  1. Track footfall
  2. Create heatmaps of zones in the store
  3. Analyse merchandising effectiveness
  4. Gauge customer loyalty
  5. Analyse the content type that drives consumers

Implement a proximity marketing campaign without an app?

Very few technologies have seen the kind of success that beacons have. And this is primarily because with the introduction of Eddystone; marketers did not require apps to communicate with their customers. Beacons communicate with Bluetooth enabled smartphones via two different protocols – Eddystone and iBeacon.

Eddystone beacons broadcast URLs that can be detected by smartphones even without an app. Services on the device such as Nearby Notifications, Samsung CloseBy or Physical Web compatible apps scan for and display these Eddystone URLs after passing them through a proxy.

On Android phones – Nearby is a Google service developed for Android phones. It scans for Eddystone URLs and detects packet if any.

UPDATE: Nearby will be discontinued from December 6, 2018. We have launched NearBee for Android that delivers non-passive, non-generic, rich notifications to the lock screens of Android users. Read our blog to know why it’s superior to Google Nearby. Download NearBee for android.

 

On iOS phones – To implement beacon campaigns on iOS devices, these devices need to have Physical Web compatible apps or browsers. iOS devices need third-party apps to scan and detect notifications. We have developed our app – “Nearbee”, which continuously scan for Eddystone URLs.

How to run proximity marketing campaigns on iOS devices?

Proximity marketing for iOS devices needs apps. This could be the brand app or a third party app that customers have on their phones

RELATED: https://blog.beaconstac.com/2018/02/how-to-run-a-powerful-proximity-marketing-campaign-on-ios/

Businesses that have a brand app

Proximity marketing campaigns which leverage their brand apps yield impressive results. Companies such as Heineken, Coca-Cola and Screenvision leveraged their brand apps to implement proximity campaigns and witnessed massive success.

Our NearBee SDK will quickly enable you to convert your app into a beacon powered app. If you are seeking to implement a wide array of complex use-cases, use Beaconstac SDK.

Businesses that do not have a brand app

Such businesses need high performing and innovative third-party apps to implement proximity campaigns. Third-party apps strike the right balance between respecting a consumer’s privacy while providing timely proximity marketing notifications. These third-party apps continuously scan for Eddystone URLs and display the notifications as soon as they detect an Eddystone URL.

Beaconstac has developed an app – Nearbee. This app scans for Nearby notifications and displays the notification on the iOS device.

Here’s how it is superior to any other third party app :–

  1. Add an app intent to the campaign.
  2. Allows delivering notifications at a specific time of the day, or days of a week.
  3. The app is designed to run and scan quietly in the background. This means users get the notification even when the device is locked.
  4. With the app, you can send telemetry information to the Google beacon platform where you can monitor the health of beacons.
  5. Send multiple notifications from a single beacon.

Proximity marketing across industries

Proximity marketing in retail

Proximity marketing in retail has moved beyond push notifications and coupons. It is now in the next level of personalised content delivery. It has eventually become the biggest drivers of beacon deployments. Retail is leveraging beacons for attracting new customers, enhancing their store experience, building loyalty through personalised messages and collecting customer feedback.

Major beacon use-cases in retail

  • 1. Inform Shoppers

    Sharing information related to a specific place or object is one of the frequently used retail beacon use-case. Supermarket retailers leverage beacons to share useful information about a newly launched product, the brand or the description of the products they are selling. Restaurants also use beacon campaigns to inform users about the special dishes on the menu, chef’s recommendations and more. Car dealerships on other hand leverage beacons to inform users about the specifications of a car, price comparison with similar models etc. This not only makes information readily available on the mobile but also enhances the customer experience and saves printing dollars.

2. Boost in-store sales

Beacons are being employed in stores and malls to raise awareness about ongoing promotions and discounts, navigate visitors to venues, broadcast sales and discounts messages next to relevant products, and integrate POS to beacons to ease payments. Every retailer promotes the ongoing discounts to boost sales, however, getting beacons to do the job ensures that the pitched offers are relevant for the visitors and hence increase the chances of conversion.

3. Interact and engage with shoppers

In the era of experiential retailing, delightful shopper experience is the key. Beacon makes the visitor experience much more personal, customized and engaging. Motivate shoppers to visit more sections in your store, transform mannequin into talking salesperson, gamify the experience by rolling out location specific quizzes and treasure hunts. In an attempt to close the loop between physical stores and digital awareness, retailers are also linking beacon campaigns to social media channels. This enables users to share their in-store experience, online. Other ways to enhance the shopper experience are – enable booking/registering for a test drive through the smartphone, welcoming users into the store and informing them about one deal they should not miss out.

4. Help visitors navigate through your store

GPS is great for outdoor locations, however, it doesn’t work as expected when a visitor enters a building. This is where beacons are handy (GPS vs beacons)! Beacon powered apps use the triangulation method to detect the exact position of Bluetooth devices, indoor or outdoor. This is especially helpful for multi-storey malls, huge airports and museums. For the end-user, it functions just as a GPS. Beacon navigations can be marked with important locations such as important stores or art pieces, refreshment zones etc.

Proximity marketing in real estate

Real estate is one of those transforming industries that has recently picked up significant interest in beacon-based proximity marketing for boosting customer experience. The real estate brokers and agents are currently using beacons to attract home buyers, capture leads, push business cards and engage with them.

Major beacon use-cases in real estate

  • 1. Driving traffic

    Attaching a beacon to the ‘Open House’ sign can go a long way in attracting potential clients. The notification can disperse a lot of useful information about the house, previous owners and even a form that lets potential buyers fix an appointment with the real estate agent.

  • 2. Enhancing the buyer’s experience

    Instead of an agent explaining things about the house, beacons can do that. Every room that a potential buyer enter can have a beacon that sends out detailed information about it. This allows buyers to have their own personalized experience and more than one buyer can browse through the house without needing a dedicated real estate agent.

Proximity marketing in real estate

Real estate is one of those transforming industries that has recently picked up significant interest in beacon-based proximity marketing for boosting customer experience. The real estate brokers and agents are currently using beacons to attract home buyers, capture leads, push business cards and engage with them.

Major beacon use-cases in real estate

  • 1. Driving traffic

    Attaching a beacon to the ‘Open House’ sign can go a long way in attracting potential clients. The notification can disperse a lot of useful information about the house, previous owners and even a form that lets potential buyers fix an appointment with the real estate agent.

  • 2. Enhancing the buyer’s experience

    Instead of an agent explaining things about the house, beacons can do that. Every room that a potential buyer enter can have a beacon that sends out detailed information about it. This allows buyers to have their own personalized experience and more than one buyer can browse through the house without needing a dedicated real estate agent.

If you like thios anayltical research blogging let me know in the comments and I will kick it up.

Thomas Prendergast

The Current & Scaling Problems Of The Internet Social Network

The Current & Scaling Problems Of The Internet Social Network

The problems

Social Networks violate privacy, promote drama, deliver endomorphins creating unproductive addictions and have not significantly changed since their inception, other than, increased manipulation, shadow banning, political agendas, deplatforming, and scandal.

Traditional Inbound Marketing platforms (Automated Marketing) are all centralized applications and are built as a single or limited partnership user dashboard. These traditional solutions are costly, cumbersome, difficult to understand and heavy to operate.  With a costly system that is difficult to understand a new member experiences isolation, frustration, and detachment.

Platforms like Hubspot and Marketo are advanced effective tools for gaining leverage in the Internet playing field. These tools give wealthy players huge advantages over the ordinary average entrepreneur struggling to gain a foothold in an increasingly unfair playing field. Inbound Marketing platforms cost between $300 (entry levels no data) to well over $25,000 for well configured, mature and data-rich systems.

eCommerce; Conducting commerce like Amazon, eBay, Shopify have steep costs to conduct transactions, bottlenecks, and restrictive rules. It is even worse on sites like Freelancers, Textbrokers, and Fiver. Making it difficult to communicate, preventing sharing contact information and forbidding phone calls, emails or chatting on 3rd party devices. These restraints stifle creativity, innovation, collaboration, and efficiency.

 

Data, Security And Privacy – GONE!

Personal data, data security, privacy are non-existent in today’s markets across the board from centralized systems, public corporations and social networks like Twitter and LinkedIn; Media sharing  portals like Instagram and Youtube; Discussion forums like Reddit and Digg; Bookmarking systems like Pinterest and Flipboard; Blogging networks like Tumblr and Medium; especially shopping networks like Amazon and Shopify and the list is long and arduous.

Look what happened to Alex Jones (love him or not) the first amendment was seriously bruised taking InfoWars down with Apple, Paypal, Facebook, Youtube, Spotify, Mailchimp, Sticher, Roku, Pinterest even Twitter engaged in the deplatforming*. Domain registries like GoDaddy joined in the attack. Your pocketbook is also part of this centralized control with Paypal, Patreon and Stripe leading the way of terminating accounts that do not align with their agendas. This centralized wielding of power should concern everyone.

There is a better and more effective way, that protects speech and also rewards or demotes accordingly to the communities’ discretion, not the centralized control of the hierarchy of the current services like Facebook, Google, Amazon, and Instagram.

* Deplatforming, also known as no-platforming, refers to a form of Internet censorship in which social media and other technology companies conspire to suspend, ban, or otherwise shut down controversial speakers or speech. Banking and financial service providers, among other companies, have also denied services to controversial activists or organizations, a practice is known as financial deplatforming.

The term deplatforming also refers generally to tactics, often organized using social media, for preventing controversial speakers or speech from being heard. Deplatforming tactics have included disruption of speeches, attempts to have speakers disinvited to a venue or event, and various forms of personal harassment including efforts to have an individual fired or blacklisted.

Deplatforming denies “freedom” of speech and is a new attack on the individuals' rights in general.

 

The Solution Is Imminent. Soon To Be Prevalent

The Blockchain

Blockchain lies at the foundation for serious change. It decentralizes social networks and solves management issues via the community (not top-down ownership control) and smart contracts.  Shadow banning, account termination, data mining, stalking and other privacy violations are eliminated by blockchain’s very nature of decentralization and distribution. 

Social Networks built this way give control on banning and connections on a peer to peer relationship (a meritocracy) whereas the individual has 100% decision on what to subscribe to, not subscribe to and ban. The subscriber controls their own data, KYC data, 2Fa login by their own encryption key unique to each member.

 

Inbound Marketing

Inbound Marketing platforms integrated into a social network and delivered via a blockchain for free like Markethive has delivered, offers an entry with no obstacles, community collaboration with campaigns and jointly supported effect. Inbound Marketing tools, such as capture pages, email campaigns, broadcasting become exponential in their power and far more effective in their results. All at a no cost to enter and modest upgrades for increased leveraged benefits, and no additional tools to be paid for. Becoming a member at Markethive delivers all the tools for free. Easy to use, with a paid incentive to learn in a nurturing powerful community

 

Commerce Platforms

Commerce platforms based on blockchain and a multiuser cryptocurrency open up the barriers between sellers and users. Basically, the Markethive solution removes all restrictions to commerce making a non-barrier marketplace a reality.

In the Markethive blockchain solution, all data transactions are peer to peer and encrypted so 3rd party surveillance or recording becomes impossible protecting the trading partners autonomy and anonymity from anyone outside the transactions.

 

News Media & Content Site

Markethive is a multi-dimensional, deep level linking dynamics, social organizational integrated system. Integrating Vast Social networks reaches, internal social network connections, unlimited interconnected WordPress blogs, the vast API news sites like NBC, Wired Magazine, Bloomberg, Western journal, Mashable and 1000s of other news sites, that continue to expand due to the power of your own Markethive network and the collaboration of separate Markethive groups all working in union with each other. The ability to register and assign your many social networks into the Markethive matrix produces reaches into the literal billions. 

So now Markethive is a highly competitive market media and content publisher with a reach well beyond existing social and market networks. After comparing only 480 other news media sites in terms of their social reach and followers plus Alexa ranking, Markethive sits at Number 11 with an Alexa ranking of 26,600 at present. This continues to drop daily as subscribers join the Markethive network. 

 

Conclusion

The new era of Social/Market Networks with Blockchain technology is at hand. Your personal data, freedom of speech, reputation, branding, and livelihood cannot be tampered with, stolen or confiscated at the whim of the oligarchs’ agenda or used for the bottom line profits for their shareholders. This is a safe haven to continue to work, get your message out, sell your product or service with complete autonomy and privacy.  

 

Deb Williams

Market Manager for Markethive, a global Market Network, and Writer for the Crypto/Blockchain Industry. Also a strong advocate for technology, progress, and freedom of speech.  I embrace "Change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals.

Now published on The Bitcoin News https://thebitcoinnews.com/the-current-scaling-problems-of-the-internet-social-network/

Thomas Prendergast

Numerous Social Media Platforms Make Headlines.

Numerous Social Media Platforms Make Headlines.

– For all the wrong reasons.

There has been a lot of unsavory news about Facebook and Google with sharing and selling our data for the past few months which have made users somewhat uncomfortable. More recently LinkedIn, IBO Toolbox and Steemit have been under fire. And from what I can gather all very much founded.

It may be common knowledge that LinkedIn was bought by Microsoft four months after LinkedIn’s price on the stock market plummeted 44% in a day after the company announced a lower forecast preceding a bad financial quarter, back in 2016. Before and even after the acquisition, LinkedIn’s performance has consistently been turbulent. They are known for overpriced advertising which is not user-friendly. Also, poor integration with 3rd party companies made scalability impossible to the point they had to abandon the products.

De-platformed! Really!?

Notably, an incident occurred where a rival company had their account closed and company page removed by LinkedIn with no notification or reason. Basically, the company was de-platformed which can be seen as a huge antitrust violation. After a little tap on the shoulder by the company’s legal firm, their account was restored. Boasting about its user growth but not being able to monetize it has become a real issue for Linkedin. Perhaps they feel threatened and the need to do away with the competition.

With technology scaling, it would seem these giants are suffering even more now. It has been said that LinkedIn doesn’t innovate as it’s a monopoly. They tend to get lazy when they think they have won. And like Facebook and LinkedIn have demonstrated, there has been no care or consideration for the end user.

Old Technology declines

IBO Toolbox Is a platform for network marketers and bloggers, that are being scrutinized. It has been in operation since 2010 and has also been sold, however, the current owner is unknown. It is apparent IBOT has gone downhill since being sold. Alexa ranking was at 4000, now at nearly 70,000. IBO Toolbox has since been under fire about integrating fake traffic bots which of course will result in false traffic statistics. Good hard earned money and time down the drain along with your reputation. It is now considered a scam site by some and not to be trusted with your website or your Google Ad Sense Code. I have actually paid for advertising impressions that I have not even received, nor a reply from support regarding the issue.

Of course, all these platforms can now be seen as old technology. Due to the blockchain, we are starting to see Companies, systems, and platforms coming to the fore that are decentralized and will benefit the user in many ways. Firstly, privacy and transparency; they are more peer to peer and are not run by a centralized organization. Freedom of speech, where you will not be banned for having an opinion. Plus, providing they have viability, a complete ecosystem generating universal income is available to all users.

Steemit Under Fire?

Steemit, a Social Media for Bloggers and creative content have recently topped 1 million users predominantly because the immutability aspect of being on the blockchain is believed to prevent any activity from users being banned or their accounts closed. This was very appealing to people who wanted a voice.  Unfortunately, Steemit has recently found itself in a dilemma whereby it did ban a group known as the Dark Overlord. It had been banned from mainstream centralized Social Media, so believing Steemit may be their saving grace they shifted the group there only to find Steemit wouldn’t tolerate what they stood for either, which in the eyes of the group was “the truth”. Although this hacker group’s motives may be questionable, there has been some unrest within the community questioning the integrity of the Steemit platform and its censorship resistance since they terminated the account.

One Steemit User retorted:

“Shame, censorship is never the right path.”

Another says:

“Seriously? Now censorship?”

The thread then leads on to the theory of Steemit rolling back blocks and eventually censoring content. Due to blockchain infrastructure, this is difficult to achieve in any case. A user explains,

“There are lots of things that are theoretically possible, but trying to stir up worry about them when they are not even being discussed is basically FUD. To entertain your idea though (since it is at least theoretically possible), if we ever did get into the territory where witnesses were being forced to censor content on the blockchain itself, it is likely that you would see a “Steem and Steem Classic” (fork) type situation occur, and the data would still be available on the unedited fork.”

Over the past few years, many businesses and individuals have experienced this pattern of unethical and anti-competitive practices from Facebook, LinkedIn, Twitter, Google, and other centralized networks. And what we know of, include excessive surveillance, data mining, algorithm manipulation, subjective bans, inconsistent enforcement of terms and even complete de-platforming.

What are the Alternatives?

There are alternatives to the Oligarchs of Social Media of the last 10 or so years.

Minds.com is a blogging platform with encrypted messaging facilities built on the blockchain and has a growing user base that allows anyone to speak their mind and boost their content using its tokens. In fact, Minds is suspending their support of Google and Facebook products, even Paypal and Patreon have been removed from their monetization systems until this unethical behavior is resolved. A free open internet is their goal and they are prepared to take all steps necessary to protect the users' rights.

Markethive is a decentralized Market Network integrated with a social media interface that will definitely give the monopolies a run for their money. Built on the blockchain with its own coin (MHV) is setting the pace of a new era in how we communicate and do business online. State-of-the-art integrated inbound marketing platform, social network, artificial intelligence, business services, ewallet, coin exchange, mining datacenter, faucet lead portals, and News Media & Content Publisher for success in the crypto-preneurial and entrepreneurial markets. Markethive’s mission and objective are to pioneer “Universal Income” worldwide. To empower the novice through to the seasoned entrepreneur.  

Social Networks Were The Last 10 Years. Market Networks Will Be The Next 10.

First, we had communication networks, like telephones and email. Then we had social networks, like Facebook and LinkedIn. Although it has been said Facebook has become a surveillance network masquerading as a social network.

It’s just a matter of time until nearly all independent professionals and their clients will conduct business through collaborative Market Networks and have a massive positive impact on how millions of people work and live, and how hundreds of millions of people buy and sell better services. Also be able to impart any and all information through blog casting without fear of being banned or spied upon, along with creating relationships of value and integrity.

 

Deb Williams
Market Manager for Markethive, a global Market Network, and Writer for the Crypto/Blockchain Industry. Also a strong advocate for technology, progress, and freedom of speech.  I embrace "Change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 
 

Published at https://zycrypto.com/numerous-social-media-platforms-make-headlines/

Thomas Prendergast